No more compromise on conscience
Walking alongside you to do better for people and the planet.
We all need systems that value and protect us. JERICA is a global leader in supporting and delivering #SystemsChange that is ethical, inclusive and regenerative.
At JERICA, we prioritize human outcomes and environmental protection over anything else. We know that systems must change, and are already degrading. The urgency is real to implement new models that we can all transition to.
The JERICA Model shows how to achieve integrated social, environmental and ethical financial outcomes.
With support from JERICA, leaders across any industry or sector can reframe themselves as #SystemsChangeWarriors, acting as beacons of hope, providing positive new role models and embedding their legacy for future generations.
Re-drawing the lines: JERICA helps you unlearn practices built on extraction, inequality, inflexibility and exclusivity.

The JERICA Model is founded on 5 key principles, working together as an integrated system:
5 key JERICA principles
Inclusive, integrating and enabling design and practices.
Regeneration of natural ecosystems and biodiversity using biophilic design and bio-mimicking models.
Ethical practices that enable worker equity and micro- and macro- economic development.
Sustaining partnerships with communities, governments, suppliers and networks.
Respectful and sustainable engagement with local and indigenous people for better financial, social, environmental and autonomous outcomes.
What does this mean for you?
Complete the complimentary JERICA questionnaire to receive a free report outlining the strengths and opportunities against the #JERICAModel to guide your next steps.
It might be the best 10 minutes you’ve ever spent!
Jules
Co- Chief Executive
Jules works with individuals, organizations and governments that wish to implement the JERICA model within their own context - within organizations, across regions and industries, across strategy and tactics. She turns problems into possibilities, stagnation into solutions, exhaustion to excitement, short-termism into strategy. She is highly adept at facilitating and guiding individuals, stakeholders and teams through systemic thinking to candidly assess where next to go - aligning purpose, decision-making, action and reflection.
Jules leads the JERICA #HostedGatherings, in-person programmes for leaders developing their #EthicalLeadership. Jules hosts the global podcast – Humans At Work and is an expert speaker available for conferences and events. Jules was selected as a global Voice of the New Era of Leadership in 2024 by the Female Factor.
Click here to connect on LinkedIn
Esteban
Co- Chief Executive
Esteban leads the application of JERICA practices through capital projects, engaging with local communities, governments and other organizations to fully establish keystone enterprises that generate both profitable businesses and social impact.
He is an innovative leader and collaborative designer with a passion to bring every stakeholder together for achieving something bigger than what we could individually.
Esteban is a leading voice in labour market equity, economic activity regeneration and inclusive education and design.
Click here to connect on LinkedIn
Vision shared by:
Ask us
Get the answers you need! Explore our Q&A for quick insights and help for your most common questions all in one place.
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You can partner with JERICA to help fund or provide expertise to deliver our catalyst projects that showcase what is possible when you don’t accept compromises on conscience.
You can sign up for mentoring and #EthicalLeadership support from JERICA, including participating in our #HostedGatherings that put the human back into connection and the ethical back into everyday leadership practice.
Your organization can use JERICA strategic advice and design services to support its transition to a more ethical, regenerative and inclusive contributor within flourishing business and community ecosystems.
You can use our self-assessment questionnaire to understand where you stand, and just how far you can go to contribute for #SystemChange.
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JERICA prioritizes human and environmental protection, choosing not to compromise on conscience or be limited by existing systems or models that don’t do justice to people and planet.
JERICA asks investors and philanthropists partner with us to fund #SystemChange that delivers a positive intergenerational legacy.
JERICA mentors start-ups who are designing their participation in system change, and mentors leaders wanting to amplify their contribution through #EthicalLeadership.
JERICA designs business ecosystems that rethink the role of economics to work inclusively and in partnership with communities and the natural environment - showing that success and profit can walk hand-in-hand with regenerating nature and protecting human dignity.
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The #JERICAModel blends a range of ethical options for how organisations can be managed and what leadership-in-practice looks like.
We use our own framework - which integrates our 5 #JERICAPrinciples with our 4 #JERICADimensions. The Dimensions cover mindset, heartset, process and practice.
The JERICA model reflects and responds to your context, so that the actions and advice we give reflect the unique value you and your organization bring to doing #BetterForPeopleAndPlanet.
You can complete the JERICA Self-Assessment Questionnaire to understand where you stand, and then work with us to plan where you go.
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There are 5 #JERICAPrinciples, which have equal importance in our model:
inclusive, integrating and enabling design and practices
regeneration of natural ecosystems and biodiversity, using biophilic design and bio-mimicking models
ethical practices that enable worker equity and micro- and macro- economic development
sustaining partnerships with communities, governments, suppliers and networks
respectful and reciprocal engagement with local and indigenous people for better financial, social, environmental and autonomous outcomes.
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Tourism is a simple concept, and most people have a story to tell about travel (or lack of travel), holidays, experience of different cultures and landscapes. This helps JERICA with #StoryTelling that connects people.
Tourism is showcasing the value of Systems Change and is a catalyst for new social systems and #WellBeingEconomics.
Tourism is constantly innovating and adapting yet still has many problems that the JERICA Model can help solve:
It has extractive financial models that disregard local and indigenous sustainability and stewardship of natural ecosystems.
It isn’t founded on universal design principles which means that people with visible and invisible disabilities and health conditions are often excluded.
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Yes, you can connect with JERICA right now!
You can sign up via our Contact Us page for the #HostedGatherings programme, curated and facilitated in-person leadership experiences that develop your Ethical Leadership and connect you with other humans.
You can use our Calendly page to book a time to talk with Jules or Esteban about what you need and how we can walk alongside you.
You can read more about the JERICA ethos and the work we are doing via our website pages and blog, and by following Jules and Esteban on LinkedIn.